When I personally think of a brand with a unique voice on social media, I immediately think of Wingstop. Wingstop's twitter account does an effective job of having a fun voice and many "wing" related content.
Wingstop has stated that their target customers are younger generations. Wingstop also knows that younger generations are the ones to actively use twitter. This is especially true with generation z. The majority of this generation loves pop-culture references, sassy tweets, and relevant memes. Therefore, these audiences will both like, comment, and re-tweet what they find to be either relevant or funny. Wingstop then has been tweeting references to all of these things mentioned, while still remaining relevant to the products they sell. Another example of a brand who does this is Wendy's, and they are the prime example of how effective a unique social media voice is.
At first glance, when you look at Wingstops twitter you can immediately see this unique funny voice. Wingstop changed their twitter name to having the "P" emoji at the end of their name. This is a reference to the current meme going around with younger generations of "Pushing P". This means then when searching for Wignstop in the twitter search bar, you will immediately get a glance of what their twitter page will be like with just their user name. Once you click on their twitter profile, you can then again see a TikTok reference in their bio with the word "Wingstussy". Again, younger generations actively use TikTok as well, so making these references gives Wingstop this fun and modern voice. Moving forward, if you scroll and view their tweets, all you can see are references and memes with their wing products in them.
It is important for brands to actively use social media and connect with their audiences there. By Wingstop then having fun and socially relevant tweets, they are constantly connecting and reaching out to these younger audiences that are active on social media. They know their audience and are connecting with them in a funny way.
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